Brands
TIA Tyres is built on big partnerships and even bigger choice.
Our partnerships sit at the heart of what we do. We stock a full range of TBR, PCR and van tyres, covering every key segment from value to premium, giving dealers the flexibility to choose what works best for their customers without compromise.
We’re proud to be the official wholesale partner for Yokohama TBR and the exclusive distributor of CEAT’s TBR range, two global names trusted by fleets around the world. And when customers are looking for reliable everyday value, Torque, our own UK premium-economy brand, delivers quality performance without the premium price tag.
Alongside our exclusive offerings, we also stock some of the most prestigious names in the industry - including Bridgestone, Continental and more - giving dealers access to the high-end brands their customers know and trust.
Our Exclusive Brands
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Yokohama
A brand with a rich heritage, Yokohama is trusted worldwide for its durable, high-performance tyres. TIA Tyres proudly serves as the official wholesale distributor for Yokohama TBR in the UK. Learn More -
CEAT
Built to a quality, not a price. A mid-range powerhouse, CEAT’s TBR range is exclusively supplied in the UK by TIA Tyres, supported by our Ambassador Programme that delivers added benefits to dealers. Learn More -
Torque
Our premium-economy brand, Torque, brings high-performance attitude and bold styling to the market. Available in car, TBR and 4x4 ranges, it delivers power, precision and reliability at an accessible price point. Learn More
