Built To A Quality, Not A Price
Recognised internationally as a dependable and well-respected mid-range brand, CEAT has earned the trust of fleets across the UK through consistent performance and real-world value.
As CEAT’s exclusive TBR distributor, we work closely together to strengthen the brand’s presence and support a growing nationwide network of CEAT Ambassadors, trusted by fleets of all sizes.
This partnership goes beyond product. With dedicated services such as our breakdown cover and tyre disposal offering, we’re committed to delivering real value to every dealer that comes on board. Together, we’re creating a partnership built on reliability, support and a shared ambition to strengthen local networks.
Join the Ambassador Network
Become an Ambassador
Unlock exclusive benefits and grow with CEAT
As an Ambassador, you’ll become the go-to dealer for CEAT truck and bus tyres in your area, enjoying full exclusivity on the CEAT TBR brand within a 30–50 mile radius.
No local competitors – just your business, your customers, and the full support of CEAT and TIA Tyres behind you.
To qualify, you’ll simply need to maintain a volume of 30–50 TBR tyres per month and simply share our commitment to strengthening the CEAT brand across the country.
Refer a Dealer
Already an Ambassador?
Get rewarded when you refer new dealers!
We’re giving back to those who go the extra mile and help expand the CEAT family by introducing new partners. It’s our way of saying thank you for being a key part of CEAT’s growth.
Know a business that could benefit from CEAT tyres? Introduce them to TIA’s ambassador program using our ‘Become an Ambassador’ info sheet, and submit your referred dealer’s details directly to TIA.
The Winseries
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WINMILE T
Trailer
Designed for dependable performance, with wide shoulder ribs for improved stability and a broad base for even wear and long-lasting mileage. Learn More -
WINMILE S
Steer
Delivers high mileage and fuel efficiency with optimised rubber blends, while the symmetrical straight grooves provide precise, confident steering. Learn More -
WINMILE D
Drive
Durable and long-lasting, The WINMILE D has an optimised groove geometry that resists cuts and chips, and a tread design that ensures high mileage and reliable traction in all conditions. Learn More -
WINSUPER-X3 D
Drive
The WINSUPER-X3 D combines high traction and uniform wear with a 3D block structure, while its abrasion-resistant compound delivers high mileage and improved fuel efficiency. Learn More -
WINMILE-X3 AW
All-Wheel
Built for high mileage and enhanced durability with an abrasion-resistant tread, while its centre groove protectors and shoulder ribs minimise cuts and chips. Learn More -
WINLOAD D
Drive
Mastering rugged roads and wet conditions, the WINLOAD D features a chip-resistant nano compound and open-shoulder design, with its interconnected centre blocks extending tyre-life in abrasive conditions. Learn More -
WINLOAD AW
All-Wheel
A chip-resistant nano compound, zig-zag grooves, and siping give the WINLOAD AW excellent grip on rugged terrains, while its robust kerb ribs protect the sidewalls from damage. Learn More -
WINLOAD X5 D
Drive
Features robust flat tread blocks, a reinforced bead area, and 90D plyline technology to enhance stability and support high loading capacity. Learn More -
WINMILE R
Steer
A durable tyre designed for high milage, the WINMILE R’s stiff, connected rib design and low-rolling-resistance compound ensures long-lasting durability. Learn More -
PRO-B10
Steer
The PRO-B10 features open, interconnected shoulder blocks for cooler running and durable traction, while its balanced carcass ensures optimal performance and stability. Learn More